The business innovation focuses on two innovation models:
Sustainable and Disruptive
The sustainable innovation focus on current technology advances to obtain more value from large markets, something that has already happened, as well as improve it, such as Samsung or Apple, which launch new updated versions of their mobile phones every year.
Disruptive Innovation has a different concept.
It changes an existing market or segment, by bringing simplicity, convenience or accessibility, where complexity and high cost used to be active standards.
They do it partially by making use of new technologies, but also by developing new business models and exploring old technologies in new ways.
Initially, a Disruptive innovation is formed in a market niche that may be perceived as little attractive or inconsequent for the industry, but at some point, a new product or idea completely redefines the industry and society in general.